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Nata Dvir, EVP, General Business Manager - Beauty

Nata Dvir

EVP, General Business Manager - Beauty, Macy's

Nata Dvir was named Macy’s General Business Manager for Beauty, a new role in the organization, in September 2017.  

In this pivotal role leading beauty for Macy’s, Dvir is transforming the cosmetics and fragrance business, creating a more open environment, cross-brand training for associates, enhanced customer experiences, curating assortment and adding new brands.  

Since beginning her career at Macy’s more than a decade ago, she’s held various leadership roles within the merchant organization, including Shoes and Jewelry, and most recently as senior vice president of planning for Beauty. 

Dvir is a New York native and graduate of Syracuse University. She currently resides in Manhattan.