“The Industry’s Best Faculty!”

Lihi Pinto Fryman, Co-Founder & Chief Marketing Officer

Lihi Pinto Fryman

Co-Founder & Chief Marketing Officer, Syte

Lihi is an avid entrepreneur with rich financial and banking experience. Throughout her career she has delivered the highest standards of investment management, risk management, supervision and compliance. Lihi graduated with honors from The College of Management with a Bachelors of Arts in Business Management and focus in economics.

She started her career at Bank Leumi, Israel within the managerial program as a registered investment advisor. After two years Lihi moved to Bank Leumi (UK) plc in London and received the highest qualifications within the industry both as a Chartered Wealth Manager and CISI Level 6 Certificate. Her last position at Bank Leumi, London was the VP of Private Banking, there she managed the wealth of founders, venture capitalists and high-tech specialist which later sparked her interests for the high-tech industry. Upon Lihi’s return to Israel, she Co-Founded Syte. Syte developed best-benchmarked visual AI technology to assist retailers in inspiring, engaging and converting their shoppers.

Lihi's background has given her a distinct ability to identify business opportunities and leverage brand assets to provide clients with competitive advantage and drive corporate revenue.

As the Co-Founder & CMO of Syte, she combines her knowledge of market share with her passion for inspiring positive experiences. Taking her dynamic and versatile marketing abilities through innovative branding and creative ideation. Lihi’s strengths are connecting with brands and embracing their true essence to promote unity across all points of interests.