“The Industry’s Best Faculty!”
SVP, Consumer Products Marketing & Home Entertainment, Nickelodeon
Andrea Fasulo is the Senior Vice President of Consumer Products Marketing and Global Home Entertainment for Viacom Nickelodeon Consumer Products (VNCP). In this role, Andrea leads three distinct areas: integrated marketing efforts for consumers across the US retail landscape; trade marketing, including producing large-scale B2B events at trade shows, presentations, sponsorships and media campaigns; and management of the global Home Entertainment business. Across all three parts of the business, Andrea and her team are tasked with driving top line growth, generating incremental consumer products volume and expanding brand equity and market share for VNCP.
Under Andrea’s retail marketing remit, she leads in-store merchandising, retail-tainment, digital, social media and influencer strategy with stand-out campaigns, including a major cross-category retail statement for the direct-to-video release of PAW Patrol: Mighty Pups at Walmart stores nationwide, large-scale promotional events for Teenage Mutant Ninja Turtles and SpongeBob SquarePants movies, a successful mobile tour activation with Walmart for Sunny Day and the launch of several retail programs for social media influencer, JoJo Siwa.
Through Andrea’s leadership, VNCP’s insight-based marketing approach garnered awards from LIMA, PRO Awards and PromaxBDA for Innovation, Influencer and Multi-Media Marketing. Her trade responsibilities include the execution of best-in-class events for retailers, licensees and consumers highlighting VNCP’s broad IP portfolio. In Home Entertainment, Andrea leads product development, production, retail strategy and marketing for hundreds of titles every year in more than 30 countries.
Before assuming her current role in February 2013, Andrea held the role of Vice President, Integrated Marketing: Movies & Video Games. In that role, Andrea partnered with movie studios and video gaming brands to develop and execute groundbreaking marketing campaigns and partnerships for Nickelodeon Kids & Family’s networks.
Since joining Nickelodeon in 2001, Andrea has created, managed and executed marketing and promotional partnerships across diverse platforms – linear, digital, print, mobile, tours and consumer products. Throughout her career, Andrea and her team have developed innovative programs with global brand partners across diverse industry segments such as: Burger King, Pepsi, P&G, Masterfoods, Hasbro, Volkswagen and Marriott. Her work has been recognized by Emmy, PromaxBDA and Gold Myers Media Innovation and Creativity awards.
Prior to Nickelodeon, Andrea worked at Cartoon Network in the Sales and Marketing division. Andrea holds a BA degree in Marketing and Mass Communications from the University of Florida.