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Atif Siddiqi, Founder & CEO

Atif Siddiqi

Founder & CEO, Branch

Atif Siddiqi is the founder and chief executive officer of Branch. Branch is the first workforce management application that provides large enterprises the ability to attract and retain the best hourly employees, by giving employees what they want — schedule predictability, shift flexibility, and the opportunity to impact their weekly earnings. Hundreds of thousands of hourly employees at Fortune 1000 enterprises already use Branch every day. Branch was selected as one of ten companies to participate in the inaugural class of the Techstars Target Retail Accelerator program.

After previously building software for retailers and seeing firsthand the day-to-day communications challenges that employees and managers face, Atif founded Branch as an EIR at Idealab, the leading technology incubator behind hundreds of innovative companies. Prior to founding Branch, Atif was involved in a number of startups. Before becoming active in the startup community, he worked at Warner Bros. Television in production.

Atif holds a B.A. in Economics and an M.B.A. from the University of Southern California. He volunteers as a business coach for Network for Teaching Entrepreneurship, providing entrepreneurship education to low-incom