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Daniel Heaf, VP/GM Global Nike Direct Digital Commerce

Daniel Heaf

VP/GM Global Nike Direct Digital Commerce, Nike

Daniel Heaf has over fifteen years of digital experience, currently serving as the VP/GM Global Nike Direct Digital Commerce, where he is responsible for driving the strategic vision and execution of day-to-day transformative initiatives and commercial operations for Nike’s digital platforms (Nike.com, Nike App, SNKRS, NTC/NRC).

Prior to Nike, Heaf was the SVP Digital, Marketing, Analytics and Customer Service at Burberry, where he led their global digital eCommerce operation, global digital marketing, enterprise-wide data and analytics and global customer service. In this role, he was also largely responsible for Burberry’s digital retail transformation, starting in 2014. Prior to Burberry, he was the Chief Digital Officer at BBC Worldwide (the commercial arm of the BBC).

He recently relocated to Portland with his wife Amanda and kids, Aldous and India. He is a lifelong fan of Nike, from seeing his first Airs in the schoolyard, to finishing countless triathlons in his trusty Zooms.