“The Industry’s Best Faculty!”
President & Chief Operating Officer, Mattel
Richard Dickson is President and Chief Operating Officer of Mattel, where he sets strategic direction across the organization in business-critical areas such as brand development, commercial execution and speed-to-market strategy, product design, content creation, consumer insights and marketing.
In this capacity, Mr. Dickson oversees Mattel’s global portfolio of iconic brands – including Barbie, Hot Wheels, Fisher-Price, American Girl and Thomas & Friends – as well as toy innovation and invention throughout the Company. He holds executive responsibility for the Global Category Management Teams, established to drive growth across toy categories; the Design & Development group, which serves as Mattel’s engine of design-led innovation; and the Franchise Mangagement group, which leads the expansion of the Company’s brands into content development and distribution, consumer products, digital gaming, live events and other strategic partnerships.
Before returning to Mattel in 2014, Mr. Dickson was President and CEO of Branded Businesses at The Jones Group, Inc., where he managed all aspects of the global wholesale, retail and e-commerce enterprises of the company’s portfolio of brands. He implemented a brand management strategy that infused a strong design-driven point of view across the company, while expanding it into new brands and categories through acquisition and inception.
Prior to his time at The Jones Group, Mr. Dickson was General Manager and Senior Vice President of Barbie at Mattel. He is credited with revitalizing the iconic Barbie brand, driving an epic turnaround for its business that included toys, entertainment, digital/online, retail and more than 45 consumer product categories worldwide. Mr. Dickson spearheaded Barbie’s new brand identity, with innovative products, designer collaborations, break-frame marketing, global events and retail development, including the brand’s first flagship store in Shanghai.
Earlier in his career, Mr. Dickson held senior executive positions with a number of major consumer brands, including Bloomingdales, Estée Lauder and Gloss.com, an e-commerce beauty website he helped develop and manage until its acquisition by Estée Lauder in 2000.
Mr. Dickson earned a Bachelor of Science degree in consumer economics from the University of Maryland, and completed postgraduate work at the UCLA Anderson School of Management.