“The Industry’s Best Faculty!”

Taylor Romero, Founder & CEO

Taylor Romero

Founder & CEO, Spruce Labs

Landing his first software gig when he was 15, Taylor has been building tech professionally for over 19 years. He’s built everything from websites and mobile apps to auction platforms and booking systems.

Everything changed in 2015 when he and his wife opened Spruce, a menswear boutique and barbershop, in Denver, CO. Through tens of thousands of hours of relentless focus, execution, and learning, they began to understand the importance of what is ultimately the most “un-Amazon’able” feature of brick-and-mortar—the Guest Experience.

In 2017, Taylor and two co-founders launched Spruce Labs, the Store of the Future Company. Their first product is Spruce, the Guest Experience Bot. Backed by giants like Target and Ulta Beauty, they have dedicated themselves to building, testing, and tweaking technology that will keep brick-and-mortar relevant... forever.