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Raissa Gerona, Chief Brand Officer

Raissa Gerona

Chief Brand Officer, REVOLVE

Raissa Gerona is the Chief Brand Officer of REVOLVE and Co-Founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Gerona spearheaded the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. 

In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top selling brands. Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennials.