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Adam Goldston, Co-Founder

Adam Goldston

Co-Founder, APL

Athletic Propulsion Labs (APL) was founded in March 2009, by then 23-year-old identical twins Adam and Ryan Goldston. As former two sport collegiate athletes, playing both basketball and football at the University of Southern California, Adam and Ryan envisioned creating a company providing revolutionary products symbolizing the ultimate intersection of luxury and performance.

Today, Adam and Ryan Goldston are recognized as accomplished inventors with numerous U.S. and foreign patents including U.S. utility patents 8,112,905, 8,347,526, 8,495,825, 8,621,766 and 8,732,983 where they are named inventors for the company’s revolutionary Load ‘N Launch® Technology. With the launch of their inaugural shoe in June 2010, the Concept 1 basketball shoe, they became the creators of the first shoe proven to instantly make you jump higher due to APL’s revolutionary 8-spring Load ‘N Launch Technology in the forefoot. As a result, the Concept 1 became the first shoe banned in the NBA’s 64-year history for performance reasons for “providing an undue competitive advantage.”

Co-Founders Adam and Ryan have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs age 35 and under in the U.S. APL was also recently named as “One of the Five Best New Sportswear Brands in the World” by ISPO, the international sporting goods organization in addition to being named to the 2015 Game Changers List by Men’s Fitness. Adam and Ryan were selected to the Forbes 30 Under 30 class of 2016 in the Retail & Ecommerce category; this list recognizes America’s top young entrepreneurs and game changers representing the countries future and present leaders. They were also selected to the Los Angeles Business Journal 2016 Twenty in Their 20s, featuring LA’s top 20-something entrepreneurs. In April 2016, APL was named the official footwear supplier of the Renault Sport Formula OneTM Team. In July 2016, Adam and Ryan were the first athletic brand inducted into the Council of Fashion Designers of America, Inc. (CFDA), whose membership consists of America’s foremost designers.  In 2017, Adam and Ryan were selected to the WWD 40 under 40 list, and Men’s Health named APL the most innovative brand the same year. Most recently Eric Garcetti, Mayor of the Los Angeles, declared October 12th as Athletic Propulsion Labs, LLC Day in the City of Los Angeles.