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Sari Sloane, Founder

Sari Sloane

Founder, everafter and the westside

Sari Sloane Keledjian, former Fashion Director at INTERMIX, and her husband, Haro Keledjian, Founder of INTERMIX, launched two new concepts, everafter the one-stop shop for kids and teens, and the westside, a casual California inspired fashion concept in 2017. Sari is a retail and fashion guru, mom of three girls, Lila, Violet and Kiki, a mom of two puppies, a jetsetter, and a yoga enthusiast. Sari started her career in fashion as a Buyer at Bergdorf Goodman where she then transitioned to opening her own business, Sari Cashmere, leading her to INTERMIX, where she worked as Fashion Director for 10+ years. In her current role as Founder at everafter and the westside, Sari oversees all creative, the buys for both brands, setting the trends for each season, and sourcing unique products and vendors globally.  Both everafter and the westside represent Sari’s personal style and lifestyle and of many modern consumers. everafter and the westside can be found in Tribeca, the Upper East Side, Greenvale, Brentwood, Aspen and the Hamptons.

everafter is a one-stop-shop for kids and teens; the westside is a California-inspired lifestyle shop. Launched roughly two years ago, the two retail concepts often live side-by-side. The Founder will share how she is gathering customer feedback from social media and store visits and incorporating it into her merchandising decisions.