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Sharon Price John, President & CEO

Sharon Price John

President & CEO, Build-A-Bear

Since its founding in 1997, Build-A-Bear Workshop has been a pioneer in experiential retail. The company's interactive stores allow children and their families to select their own plush toys, stuff them, and bring them to life during a "heart ceremony." Yet while the company has stayed true to its experiential roots over its 20+ years, it has recently shifted its brick-and-mortar strategy to include new store formats and locations. We'll hear from the company's President & CEO as she shares how Build-A-Bear's phyiscal retail stores and footprint have evolved.