“The Industry’s Best Faculty!”

Wijnand Jongen, CEO

Wijnand Jongen

CEO, Thuiswinkel

Wijnand Jongen (1959) is one of the world’s foremost authors, speakers and publicists on the future of retail and ecommerce. He is the author of the book “The End of Online Shopping,” which was first published in The Netherlands and Belgium in 2016 (5th updated version published 2018). The English edition of the book was published on October 9, 2017 at Shoptalk Europe in Copenhagen. The 2nd updated English edition was published in June 2018). The book has been published in Italian and Chinese, with more translations scheduled for 2018 and 2019.  

Key retail positions 

Wijnand is co-founder of Ecommerce Europe, the European umbrella organization with more than 75,000 (online) shops as its members. He has been a member of the Board of Directors since the association’s incorporation in 2012 and acts as Chairman of Ecommerce Europe’s Executive Committee. 

Wijnand is founder and since its incorporation in 2000 CEO of the Dutch e-commerce association Thuiswinkel.org. He is also the founder and Chairman of the National Shopping Awards for the best (web)shops in the Netherlands.  

He is the Chairman of the Marketing & Distance Selling chair linked to the Erasmus University in Rotterdam. In addition, Wijnand is a member of FIRAE, the association of global retail industry leaders linked to the American National Retail Federation.  


Mid-1990s, Wijnand was the co-founder of Macropolis, the first Dutch shop and price comparison site for consumers on the Internet. Wijnand was Macropolis’ CEO between 1997 and 2000 and Macropolis was acquired by Newconomy in June 2000.  

International study  

Wijnand attended the University of Amsterdam, as well as the Randolph-Macon College and Averett University in the United States. He earned his Masters of Business Administration (MBA) at Averett University (1993) and a doctoral degree in Educational Studies at the University of Amsterdam (1986). His work has guided him through several sales, consultancy and management positions in the Netherlands and the United States.  

Direct Marketing Man of the Year & author  

Wijnand was elected Direct Marketing Man of the Year in 2006. In 2014, he received the Mans LeJeune Award for the ‘best trade association of the Netherlands’. Wijnand is the author of the book “The End of Online Shopping. The book was nominated best management book and best marketing book of the year. The first English edition of the book was published in October 2017 at Shoptalk Europe in Copenhagen.