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Edward Park, SVP of North America

Edward Park

SVP of North America, GUESS? Inc.

Edward Park leads the North American Retail, Digital, Allocation and Logistics teams at the GUESS Los Angeles World Headquarters.  In this role, Edward has full P&L accountability of the North American business. With a focus on innovation and a commitment to delivering a personalized customer journey, Edward is working to elevate the GUESS family of brands by using real time data, implementing innovative retail technologies, and focusing its product and merchandising strategy. He ensures that the online to offline customer experience is seamless and aligns the strategies of all divisions within GUESS.

Edward has been recognized and awarded for his leadership in retail and digital transformation by numerous organizations. As a culture change agent within the organization, Edward employs an agile methodology and mindset to ensure that innovation is at the core of all decisions. With over 20 years of retail experience, Edward brings extensive industry knowledge of global operations, strategy and brand building. Since starting his career at Forever 21 in Los Angeles, Edward has held management and executive roles in the US, China, Spain and Japan. 

Previously, Edward served as the Mainland China Brand Managing Director for Inditex Group for 6 years, working closely with Victor Herrero (CEO, GUESS?, Inc.). At Inditex Group, Edward was responsible for the entire P&L ownership of multiple brands and led commercial growth, store operations, digital business and brand development in Mainland China.