“The Industry’s Best Faculty!”
EVP, Chief Digital Officer, Macerich
As Executive Vice President and Chief Digital Officer, Kevin McKenzie directs development of all digital strategy and omni-channel initiatives for Macerich. Mr. McKenzie also leads BrandBox, Macerich's new turnkey solution for digitally native brands to open and operate stores, and scale physical retail as a complement to ecommerce growth. Prior to joining Macerich, Mr. McKenzie led digital efforts for Westfield Corporation, where he drove the integration of Westfield's shopping centers around the world with emerging digital technology, as well as examined new business development opportunities, including the creation and development of Westfield’s Digital and Innovation Division, Westfield Labs. Mr. McKenzie is a digital entrepreneur, with more than 22 years of experience in Internet, e-commerce, digital media, omni-channel and product development. Previously, he founded NinthDecimal Inc., an omni-channel intelligence company that empowers retailers and brands with the most comprehensive understanding of people by connecting their digital and physical lives. Prior to founding NinthDecimal, Mr. McKenzie was Senior Vice President, Shopping Services, with CNET Networks Inc. (acquired by CBS Corporation), a pioneer in internet marketplaces and digital publishing for consumer electronics.