Vorys, Sater, Seymour and Pease
Level 1 Sponsor
The Vorys Online Seller Enforcement Group was founded on the vision of providing innovative solutions that allow brands to control the sales of their products and protect their brand value in the digital age. These solutions are effective and efficient and deliver business value. Today, we work with nearly 200 companies, including several of the world’s largest brands. Our team recently received an innovation award from the College of Law Practice Management for our work in this area.
The rapid growth of e-commerce created several new problems for brands that disrupt their sales and business and threaten their value. Many brands today have little control over who is selling their products, or where or how they are selling them online. They each have a plethora of online resellers selling their products anonymously in various channels without adequate quality controls, often competing with each other and advertising at discounted prices. This causes a host of problems, including erosion of brand equity, disruption of MAP policies, impediments to e-commerce sales growth, quality issues, and upset distributors, retailers and sellers.
Vorys Online Seller Enforcement Group addresses these problems. We help businesses grow by developing innovative strategies to remove third-party unauthorized sellers, achieve MAP compliance, stop diversion, and control the quality of the products. Vorys couples these services with others, such as investigations, enforcement and legal compliance, to help further increase revenues.
We have worked with business leaders, directors of e-commerce, VP of sales and other executives to develop key performance indicators that drive value for the business. Together, we introduce and execute strategies that drive those metrics. We can’t guarantee results, but many of our clients have experienced improvements that are even better than the following:
- After working with us, one company now has authorized sellers comprising 98% of its marketplace sales. Those sellers are also selling at the price the company wants, which is leading to rapid growth.
- After just two months of enforcement, one company improved its MAP compliance to 97% from 74%.
- Another company had just 50% of online sales meeting MAP and, in just six months of Vorys’ program, now is completely MAP compliant.
- One client increased authorized sales on leading marketplaces 100% in just three months
We can help you protect and grow your brand in the digital age. A client account manager at a $2 billion sales and marketing consulting company recently stated: “Vorys does a masterful job of clarifying to the client what’s needed to win in this space.”