Level 1 Sponsor
Packyge is an ecommerce solution for complex grocery products. Packyge offers analytics, services and APIs needed for consumer interaction with the store. Packyge’s patent-pending technology uses consumer mobile phones, data and browser-based retailer facing screens to facilitate interactions for both retail associate and user. Packyge’s white-label software solutions simplify the process of food-related e-commerce, enabling complex grocery products such as custom-decorated cakes, high-end butcher cuts or made-to-order deli platters. Packyge’s cloud software helps in-store order assembly of eCommerce orders for consumer pickup or delivery to home, ship to store and, return in-store experiences. The software is also designed to integrate with or implement loyalty programs by building add-on sales around interactions using client data and AI/Analytics.
What Problem Is the Company Solving?
As food ordering moves online at an accelerated pace, grocery stores and traditional food/meal providers are at threat of losing share via rich digital interactions offered by food delivery companies and national quick serve restaurant chains. According to Morgan Stanley, food delivery is expected to grow at 16% annual compound rate over the next 5 years. In addition, 73% of all delivery GMV is expected to be online by 2022 according to Cohen and company. Every meal easily ordered using easy digital channels is a meal not ordered otherwise. Grocers can’t afford to be noncompetitive in this experience driven zero sum game especially in these higher margin experiential retail categories.
Packyge provides cloud-based analytics, services, and APIs needed for consumer interaction with the store as a hub. Packyge solutions integrate with existing e-commerce, in-store and, loyalty systems to create engaging solutions that rival restaurant or food delivery ordering experiences within the retailer’s brand context.