Icon Media Direct
Level 1 Sponsor
Icon Media Direct is a performance media agency obsessed with delivering ROI for our clients. Our success over our 18-year history has been predicated on the belief that every media dollar spent should be accountable for delivering sales that contribute to the bottom line. Our areas of expertise are in planning, buying and performing attribution on television and advanced media campaigns. We use multiple methods of attribution in order to understand the immediate and latent impacts of the media we buy and utilize all of the data points to make smart media decisions and show ROAS for our clients.
- Media Planning – we utilize a multi-faceted approach that takes into account industry activity, consumer behavior, seasonality, and Icon’s proprietary database of responses to identify what properties are most responsive for which offerings and target audiences.
- Media Buying- Our media team structure that aligns buyers with networks, rather than with specific accounts, allows our buyers the opportunity to interact and negotiate with the same reps, day-in and day-out, often several times a day. This helps keep our buyers top-of mind-when special opportunities come along. Because our business is rooted in direct response and due to our deep relationships with our media partners, we are able to negotiate favorable rates that help drive stronger efficiency and stronger ROI for our clients.
- Attribution – we utilize multiple tools to understand both the immediate impact our media has on response and the latent response that comes from the video channels we utilize. Icon WebTraxxTM, our proprietary attribution measurement platform is used to identify which networks and spots are driving the most efficient traffic and the most volume in the immediacy. Then in order to understand the impacts of TV media on other channels such as social and digital, we use our M3 Solver tool. And for Connected TV and OTT, we are able to measure one to one attribution and use deterministic modeling to truly see the total impacts of advertising in premium long-form video content.
Our experience spans across many industries including ecommerce and technology, health and wellness, beauty, CPG, household products, travel, entertainment and children’s products. To learn more about us, visit iconmediadirect.com.