Level 1 Sponsor
Mall IQ is a Location Based Mobile Engagement & Analytics Platform, bridging offline & online for retailers and their loyalty, banking/payment and e-commerce partners.
What we do:
We measure purchasing intent of customers in Shopping Malls (via their store visits) in real-time and make it actionable & insightful w/ our hardware-less indoor location tech by integrating our SDK into their Retail/Loyalty/Banking App.
We're empowering Physical retailers & their partners who typically don't have offline customers' journey data, to understand their customers needs and engage them effectively w/ timely & relevant messages to increase foot-traffic & sales, even when they're visiting competing brands' stores.
We envision that physical retailers and their partners to be data-driven, efficient and personalized in their marketing and store operations to deliver high-quality services to customers as they come to expect from online channels. We would like to be an integral part of that transformation.
The insights we produce are also needed for marketing, operations, merchandising & store location decisions for Retailers w/o Apps. Our retail analytics dashboard provides these insights from a pool of anonymized data that Mall IQ generates and is the only entity that has access to.
Our solution & what’s unique:
Our proprietary AI Technology provides store-level accurate indoor location in malls in real-time w/o any additional hardware. This makes us easily scalable to different brand stores, venues and markets, since we don’t have to buy/install/maintain HW devices or make agreements with retailers or malls to install such devices and be bound by how we utilize the data obtained.
We utilize the data coming from the SDKs to constantly update our database to provide accurate location in a growing list of shopping venues both indoor and outdoor.
Problems we’re addressing:
Main pain points addressed are: 1) Lack of data about customer purchasing intent in the physical world. 2) Customers with too many offers need to limit the number of messages they send to avoid annoying customers, while still catching them at the right context to maximise their campaign effectiveness. 3) Retailers don't have a way to generate data about their customers' journey outside their stores. 4) No good way to measure ROI for Physical Retailers' Ads. (Online to Offline Ad attribution)
Key KPIs & Noteworthy customers:
We are currently serving 10M+ MAU, 10K+ simultaneous campaigns in over 100 malls in USA, UAE, Turkey & Ukraine. Our current customer portfolio includes BNP Paribas Bank, Samsung Turkey, Publicis Groupe, WPP/GroupM and many Retail Brands in Apparel, Electronics, Cosmetics and Jewelry.
KPIs we measure about how we add value to our customers:
Notification-to-Click: Compared to same campaigns delivered via geofencing engagement percent increases from 1.2% to 25-40% about 20-30x.
Notification-to-Visit: 60% increase in number of people visiting the store by sending push notification when the customer passes by competitor stores.
Notification-to-Purchase: Up-to 40% of customers receiving notifications redeem offers. We integrate into payment apps or loyalty apps with digital redeeming to measure our notifications’ impact to the sales.