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Drive Omnichannel Growth with Digital Co-Op Advertising
The Vantage Digital Co-op Advertising Platform helps retailers grow their customer base and nurture profitable relationships with brand partners.
Vantage is the world’s only integrated digital co-op advertising platform. Built to exceed sales targets quickly and with minimal investment, Vantage helps retailers engage shoppers wherever they are when they are most likely to buy, maximizing Return On Ad Spend (ROAS).
Exclusive technology partnerships with platforms like Facebook and Google allow Vantage to leverage shopper data in ways that others can’t. Specialized AI and machine learning capabilities build campaign strategies and audiences for retailers and brands in real-time and unlike other marketing platforms, Vantage automatically executes on those strategies to increase sales and boost customer lifetime value.
Elevate Omnichannel Sales
Global omnichannel sales continue to soar - experts predict a total of $4.5 trillion in 2021. Vantage helps leading retailers maximize their share of these revenues, engaging consumers with the right message at the right time with minimal investment
Vantage digital co-op programs deliver far greater value than traditional marketing tools such as flyers and email campaigns. Without relying on discounting, but simply by targeting the right person with the right message through the right channel, Vantage clients see an average of 13.8X Return On Ad Spend (ROAS) across a variety of different retail environments
“Vantage gave FreshDirect a new way to connect with our and make the most of our retail data. From one vendor alone, we are seeing over a 73X ROAS!"
Michelle Harmon- vendors Madsen, SVP Brand Partnerships, FreshDirect
Get Massive Returns on Minimal Investment
Vantage is both a Google Global Partner and a Global Facebook Marketing Partner (FMP). The game-changing Digital Co-op Advertising Platform helps retailers:
- Aggregate big marketing dollars out of the small ad budgets of their long-tail brands
- Monetize shopper data safely with minimal investment of resources
- Improve relations with smaller brands by offering a new way to partner
- Demonstrably show Return On Ad Spend (ROAS)
- Drive profitable new customers to their retail site
- Convert browsers into buyers
- Re-engage the best of their past customers and increase the overall lifetime value of all customer relationship
Boost Long-Tail Profitability
The Vantage Digital Co-op Advertising Platform makes online advertising easy to manage and both affordable and profitable for smaller brands and the retailers who want to partner with them. Vantage enables retail merchandisers to partner with their whole roster of brands: to collaborate to drive mutual s
ales of longtail brands with minimal effort.
Leave the Heavy Lifting to Us
Think of Vantage as a set of highly effective team members that get really impressive results. Vantage works with brands to develop and launch ad campaigns. Once campaigns are up and running, the Vantage Platform automatically optimizes them to drive higher conversions.
“Our collaboration with Lowes and Vantage is going great! We have never had the largest partnership / ad budget to offer our retail partners, but Vantage allowed us to get in the game. This has become an invaluable tool for our Digital Marketing and Ecommerce teams and has vastly improved our collaboration with Lowe’s.”
Alex Giraldi, Digital Marketing Coordinator, Cub Cadet Snow Blowers, MTD
Power Up Existing Vendor Relationships
Vantage can be a free-standing program or added to an existing vendor co-op program. Vantage can even manage partner success meetings on behalf of the retailer- holding quarterly progress meetings, offering guidance and support. Custom Vantage solutions for retailers and budgets of all sizes are highly scalable and include:
- Inspiration, Planning, and Forecasting
- Strategic Guidance
- Award Winning Support
- Media agency partnerships
- Integration into a network of the largest publishers in the world including Facebook, Instagram, and Google Display
Increase Partnership Profitability
Leading retailers are achieving huge returns and driving omnichannel growth through better merchandizing and partnerships with vendor brands using the Vantage Digital Co-op Advertising Platform.
“The numbers are incredible. For example, retargeting campaigns with ROAS in the stratosphere, makes working with Vantage a no-brainer for Lowe’s.”
Scott Simon, Director of Online Merchandising & Customer Experience
See how Vantage can help unlock new revenue, and provide a richer, more profitable experience for you and your vendor partners today!