Level 2 Sponsor
AB Tasty helps many brands such as Sephora, Ashley HomeStore, USA Today, McDonald's, UNICEF and Hewlett-Packard turn website visitors into customers, subscribers or leads, according to each company's main goals.
Available on desktop and mobile devices, the AB Tasty platform is dedicated to conversion optimization, including insights, A/B testing, personalization and customer activation for your websites in order to engage users.
AB Tasty helps you improve your conversion rates quickly and without technical knowledge, by providing an easy-to-use, stable and secure tool, with a powerful system to analyze the data collected on your site.
You can understand the behaviors and habits of your users by analyzing their actions (heatmaps) or by questioning them directly (NPS).
This data will allow you to test your site (A/B tests, multi-page or MVT) to optimize it and answer UX and customer satisfaction issues.
The data helps you to end debates about the color of a button, the position of a block, or the offer to put forward.
You can also set up marketing campaigns in a few clicks to liven up your site during high traffic periods, always independently. For example, you can add a countdown banner on your site before Christmas to instill a sense of urgency with your users who are reluctant to take action.
Finally, you can customize your site according to multiple criteria (age, gender, visitor loyalty, basket amount, time spent on the site, ...) to give your users the best experience possible when they browse online.
In order to offer the best possible experience to our customers and partners, a Customer Success team regularly speaks with them to train them on the tool, keeping them informed about the evolution of our platform and help them become CRO experts.